Thursday, October 25, 2012

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

Linkedin May have 83% of the B2B market but the growth horse is Google Plus with a 300% increase in users from 2011 to 2012 for content distribution.

Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, according to a new report from the Content Marketing Institute (CMI).

CMI's 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report found that social media marketing outpaced company-written articles to become the most commonly used tactic for B2B marketers.

The report says that LinkedIn is the most popular social media platform for B2Bs with an 83 percent adoption rate.

That percentage is up from a 71 percent rate last year. Facebook and Twitter came in second to LinkedIn with a tied adoption score of 80 percent.In all, CMI says that B2Bs are using more marketing tactics than ever before.

Tactics range from social media all the way to in-person events. According to the report, all tactics saw a rise in company adoption except print advertising, which stayed consistent from last year with a 31 percent adoption rate.

"We applaud [B2B] marketers for doing more and trying new tactics, although we must say we are pretty sure that throwing content at a customer is not the answer," CMI said in its report.

"But it's all part of the progress we are making as we evolve from marketing departments into what are starting to look like B2B publishing departments.

"While social media has become a prime tactic for B2B content marketers, many B2Bs still wonder how effective the likes of Twitter and LinkedIn are.

CMI reports that only 49 percent of B2B marketers think social media marketing is effective for their audience. Forty-five percent of B2B marketers say they use social media-sharing statistics to find out if their marketing efforts were effective.

CMI found that 33 percent of B2B marketing budgets were going to content marketing efforts

Read on...

Wednesday, October 17, 2012

SMAZ6 Event 11/5 Digital Marketing for Business: Social, Mobile, Local

Social Media for Business AZ is the largest Social Media event focused on business in Arizona. Want to learn about Social Media and Digital Marketing focused on business? This is the event you should attend! Register today! (Promo Code - Mint30 for 30% off)

A business focused event designed to help businesses understand, improve and learn about Digital Marketing, with a Social Media focus. Covering Social Media, Search, Mobile and more. Learn from Industry Experts and Corporations that are well versed in using Social Media to reach and support their clients. Presenters range from Fortune 200 executives to Social Media authors and SEM architects with years of experience willing to share the challenges and rewards of implementing internal and external Social media strategies. Learn policies, processes, tool sets, and monitoring techniques from the experts. Bring your questions and meet the right people.

Why join us?
  • Focus on Real World experiences!
  • Learn from and meet the best in the business!
  • Mobile, video, search, social, measurement, and more.
  • The major Digital Agencies will all be there.
  • Everything from the 101 session, Small / Medium Business to Enterprise.
  • Join our panel of experts in a comfortable environment allowing for direct interaction. 
  • Ask questions that are pertinent to your organization 
  • Hear and see how other companies are approaching Social Media, the challenges and successes.
  • Case Studies will be emphasized, real world information!What tools are being using?
  • How do you measure success?
  • How do you convince your management?
  • What questions do you need to ask to be successful?
  • How to address corporate policies around Social Media?
  • Meet others with similar goals and make new connections.
  • Oh and there's some great food too.
  • Exceptional prizes are being given away as well!

For additional information please go to:

ASU SkySong
1475 North Scottsdale Road
Scottsdale, AZ 85257

Date/Time: Monday, November 5, 2012 from 9:00 AM to 4:00 PM (MST)

Follow the chatter: Use #SMAZ on Twitter

Register today! (Promo Code - Mint30 for 30% off)

Our partner associations:
Business Marketing Association (BMA)
Public Relations Society of America (PRSA)
Social Media Club (SMC)
Arizona Interactive Marketing Association (AZIMA)
Search Engine Marketing Professionals Organization Arizona (SEMPO)