Thursday, September 14, 2017

Matthew O’Brien Presents with Google Sharing Insider Tips for AMP and AdWords

Google’s Agency Development Manager, Richard Rondon and Mint Social’s Matthew O’Brien will reveal insider tips to supercharge you’re approach to AMP and AdWords. Don’t forget to secure your seat before it’s too late!

Topic 1: Google AMP

In a mobile-first world, speed is very important. Google reports:

  • 75% of mobile sites take 10+ seconds to load

  • 53% of mobile site visitors leave after 3 seconds of load time

  • 2x more mobile ad revenue for sites that load in 5 seconds 19 seconds

Accelerated Mobile Pages (Google AMP) was launched to prevent poor mobile experiences by making load times faster and to overcome UX pitfalls. Translation: better mobile experiences keep your visitors and customers from bouncing and your business from losing revenue.

Topic 2: Google AdWords

Whether you are already running AdWords campaigns or thinking about starting a campaign, you’ll discover:

  • How businesses and agencies can maximize ROI

  • Secrets to reduce costs

  • How to achieve strategic goals on AdWords portfolios

Key Presentation Takeaways:

  1. An understanding of whether Google AMP right is right for your business

  2. How to grow online sales and leads with simple changes to your mobile strategy

  3. How to get a MAJOR competitive advantage with AdWords pay-per-click advertising

  4. How to use the Ted Williams “data science” approach for batting over 400% in your digital marketing.

  5. Research data and case studies on successes, trends and best practices from the best of the best

Secure your seat today!

Sunday, July 17, 2016

Entreprenreurs ‘N Fuego: Matthew O’Brien of MINT Social on Entrepreneurship in Scottsdale

Entrepreneurs N'Fuego, Francisco Aguirre interviews Matthew O’Brien of on social media and entrepreneurship from 7/1/2016 recording at The Office Pile co-working space in Scottsdale.

Excerpt from Interview-

Francisco: What do you think is the biggest misconception that we, as entrepreneurs, have about social media at this point?

Matthew: The misconception is that you have to do it. If you have that mindset that, "I have to do it," it's not going to be fun. It's just like, "I have to work." You really need to find your niche. There's really two components to social media. I'm going to either market a brand or I'm going to market the person in front of the brand.

We don't hug brands, we hug people. You have to think of it in terms of...The story is not interesting until it has these components to it, such as, "Who are you as a person?" "How can I connect with you?" "What do you like to do personally?" "How are you involved with the community?" "What do you do that makes you interesting and makes you a pillar of the community?" Now, I'm interested in what you do as a business.

Francisco: It goes back to how information was passed down since the beginning of time. We all sat down around the campfire and we told stories.

Entrepreneurs ‘N Fuego is a project of the  TOP Foundation . As guest of the show you make a donation to support the mission to empower, cultivate, and educate culturally diverse entrepreneurs by providing funding, access to capital, office space, and technical assistance during the initial stages of their business development. Learn more at .

Participation in Entrepreneurs ‘N Fuego helps to tell stories that inspire entrepreneurs looking to start their journey soon. See the full interview transcription:


Saturday, January 17, 2015

AZIMA Event State of Search for 2015 with Keynote Danny Sullivan

As search continues to evolve in non-traditional ways, opportunities such as discovery, predictive search and wearables are gaining ground.

Join AZIMA and the Arizona chapter of SEMPO on Thurs., Jan. 22 when Danny Sullivan, founder of Marketing Land and Search Engine Land and chief content officer for Third Door Media, presents “The State of Search”! Danny will take a high-level look at the ever-changing state of search engine technology and the future of SEO. The program will serve as a health-check for marketers, making sure SEO efforts are on track, following current best practices and looking ahead to future opportunities. REGISTER Online:

From tapping into semantic web smarts built into Google’s “Hummingbird” search technology to ensuring marketers build great content and vital authority, Danny will explore ways to build an audience through social, mobile search and other emerging search platforms. We will raffling off TWO Platinum passes to Digital Summit Phoenix at the event, a $900 value, so be sure to sign up today!

Danny Sullivan Founder of Marketing Land, Search Engine Land and chief content officer for Third Door Media

Thursday, January 22nd, 2015
  • 6:00 - Doors open for networking 
  • 6:45 - Dinner served 
  • 7:00 - Presentation begins 
  • 8:15 to 8:45 - Networking Happy Hour sponsored by Ethology, iProspect and iAcquire 

Hilton Scottsdale Resort & Villas
6333 N Scottsdale Rd
Scottsdale, AZ 85250
Map & Directions


  • Free for Corporate and VIP Members (Become an AZIMA member)
  • $40 for regular members and guests if pre-registered
  • $50 for regular members and guests at the door
  • $25 for students

Tuesday, October 1, 2013

Select Your Email and Phone Number Wisely in Social Media

One email address or phone number may unlock your online presence and prowess. Learn why Google Plus & LinkedIn profiles are top offenders for making bad first impressions in social media. -


Tuesday, May 21, 2013

Transform Local Searchers into Customers at AZIMA Event

Want to turn Web searchers into paying customers?

Join AZIMA and Search Influence CEO Will Scott to learn how to harness the power of local search through SEO, social media, digital coupons, online directory listings, customer reviews and more.

In his presentation, Will Scott will help marketers and business owners establish a strong local online presence online, plus:
  • Discover how today's local consumers search for businesses
  • Learn how to boost search rankings through local search to attract, engage and retain customers
  • Take control of local listings and reputations with directory management best practices
  • Understand what it takes to convert local searchers into paying customers
  • Transforming Local Searches into Customers
Date: Thursday, May 23, 2013
Location: Hilton Scottsdale Resort 6333 N Scottsdale Rd Scottsdale, AZ 8525 Map and directions
Time: Doors open at 6:00 p.m. for networking.

Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Price: Corporate Members & VIP Members are FREE. (Join Now) Non-Members $40 pre-register, $50 at the door. Students - $25

Register Today!

Tuesday, May 14, 2013

Mint Social Reviews from TopSEOs

The independent authority on Search vendors,, has released their list of the ten best social media marketing companies in the online marketing industry naming Mint Social as the sixth best in the rankings for May 2013. Each month, the independent research team at performs a meticulous evaluation of online marketing agencies which offer social media management services. The rankings which are released each month are provided to businesses looking for services to manage and maintain their social media accounts and channels.

Mint Social is a social media marketing companies catering to businesses interested in improving their branding and online marketing initiatives through social media channels and content marketing strategies. Services are provided with a focus on an ROI model to help businesses see quick results. Strategies focus on creating an online community through social media in order to increase brand awareness while improving traffic to the websites of their clients.

An independent research team spends time evaluating and ranking the best social media management companies each month. The process for evaluating social media management companies involves the use of a set of evaluation criteria consisting of five areas of evaluation. The five areas used in order to benchmark and compare the top performing social media marketing companies include timeliness, brand management, consultation, methodology, and reach. Each of these five areas are inspected based on the service provided in order to determine the overall performance of competing agencies.In order to perform a more thorough evaluation of social media marketing agencies also connects with client references. By obtaining opinions and experiences from the businesses which have used the evaluated social media marketing agencies is able to more adequately compare the top performing social media services. Reports and results provided by the clients are inspected in order to validate the claims made by the social media marketing agencies being evaluated. Often times clients visit directly to voice their opinions through commendations, complaints, and feedback left on company profiles.

Mint Social has been put through a meticulous evaluation of their social media marketing services. During the evaluation process the independent research team identified key strengths and competitive advantages due to their unique strategies and capabilities for achieving success through social media. Those looking for a competent social media marketing company should consider Mint Social.

Wednesday, May 1, 2013

How to Gain Online Influence With Search, Social and Content Marketing

There is a three pack to marketing a business online that digital marketers now have engrained in their brains; search, social and content marketing. Over the years we have seen the marketing message for these three disciplines evolve from a more sales-based brand promotion to educating and informing an audience of one. More telling is how our measurement tools are more geared towards conversions vs. measuring impressions.

Marketing is a process of fine-tuning and learning from successes and failures.

Don’t be afraid to experiment and fail. Fail fast and fail often and the road to success will come at you faster.

Read the full story: